13 Dec 2007
| by Jacquie Bowser
This will be the second time that Maxell has sponsored the event, which takes place in Zagreb, Croatia from January 21-27 next year. Maxell will have an ad in the official programme, branding on poster panels around the rink, an exhibition stand, branding on event promotional material including ...
12 Dec 2007
of the Year. The agency has produced some of the most sensational advertising this year for brands including...was immediately greeted with critical acclaim, and the
fact that ad has been spoofed by several brands, including ...
particularly strong, reeling
in brands including Samsung, Ocado and The Times and The Sunday Times.
It also grew existing business, including automotive brands Toyota and
Lexus. If the agency continues its run ...
12 Dec 2007
| by Nicola Clark
. The brand's advertising and media accounts, held by TBWA\London and OMD
respectively, are not affected ...
, Manchester and
Leeds. There has been a flurry of retail activity by the design-focused brand
this year ...
and iPod Touch this year
have also led to an increase in marketing activity by the brand. A spokeswoman ...
12 Dec 2007
| by Ed Kemp
Iris had worked on T-Mobile's promotional activity, including
point-of-sale and store design across its 255 retail outlets, while
direct work is managed by Tullo Marshall Warren. The mobile phone brand
has approached direct agencies with a view to moving the two accounts
into a single agency ...
12 Dec 2007
financial year. The agency won 20 pieces of new business this year from high-profile
brands including ...
about poor telephone service.
Companies are much more protective of their brands than in the past ...
the brand,' says chief executive
Neville Upton. The agency's clients believe it can. It has been a crucial ...
12 Dec 2007
| by Jeremy Lee
the introduction of PC World's first own-label
computer brand, Advent K, aimed at children. Yet it is the vision ...
-1999: Marketing manager, rising to brand director, Carlsberg
Tetley 1999-2007: Director of consumer marketing, rising to vice-president of
global brand, Orange June 2007-present: Marketing director, PC World. ...
11 Dec 2007
| by Ed Kemp
Iris had worked on T--Mobile s promotional activity, including point-of-sale and store design across its 255 retail outlets, while direct work is managed by Tullo Marshall Warren. The mobile phone brand has approached direct agencies with a view to moving the two accounts into a single agency ...
11 Dec 2007
| by Nicola Clark
and video players. The brand s advertising and media accounts, held by TBWA\London and OMD respectively ...
-focused brand this year. It has added dedicated Apple Stores in locations including Glasgow, Reading, Solihull ...
iPhone and iPod Touch this year have also led to an increase in marketing activity by the brand. A ...
07 Dec 2007
Loredana Alicino,
brand communications manager; Vijay Iyer, communication manager, GM
Europe
Brief ...
Project: Quality Street makes Christmas
Clients: Nicola Mackley, head of gifting; Gillian Dempsie, brand ...
Client: Oscar Nieboer, director of brand and marketing acquisitions,
Betfair
Brief: Create Betfair ...
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