Options 'Speed Dating' by Lowe London
09 Jan 2007
to highlight the wide variety of delicious flavours the brand has to offer and to encourage people to mix ...
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Virgin Holidays 'Get More' by Kittcat Nohr Alexander Shaw
10 Jan 2007
Kitcatt Nohr has devised two executions for the Virgin Holidays Get More TV campaign: a 40 second brand awareness ad and a 10 second offer-led advert. The first TV ad execution celebrates the exciting range of activities available to Virgin Holidays' customers and is set in a hotel room overseas ...
News Analysis: Can 'living the brand' help in a pitch?
31 Jan 2007 | by Alex Black
of their branded envelopes inside was a DVD containing our pitch. LOVEFiLM members watch DVDs at home, so ... , Communique was invited to pitch for outdoor sports brand Berghaus. However, the twist was that the pitch ...
Taylor Herring launches digital arm with Carr gig
31 Jan 2007 | by Hannah Marriott
Entertainment specialist Taylor Herring PR has established a digital division branded Force10.
Ex-Nexus CEO unveils agency advice shop
31 Jan 2007 | by Alex Black
: We have six products that cover talent training, branding and financial development, and can offer ...
VIEW FROM THE TOP: Tyler Brûlé's back in business
31 Jan 2007 | by Robyn Lewis
, such as the re-branding of Swissair to Swiss, and has worked closely with global brands including Nokia ... your custom magazines and your website, we can look at your branding and packaging , and about 50 per ...
Mantra snaps up Economist job
31 Jan 2007
Mantra will work on an unspecified number of projects including a 16-page report, Britannia Redux , that will be published with the magazine this Saturday. SEPERATELY... a comms restructure at the magazine has seen brand marketing director Jacqui Kean assume a global corporate PR remit. ...
Ratanshi secures Patrick Cox role
31 Jan 2007 | by Kate Magee
were 40m. Ratanshi was previously at LA fashion brand Juicy Couture for just under two years ...
Expedia replaces Red with Golin
31 Jan 2007 | by David Quainton
GH plans to run an aggressive press office and promote the Expedia brand to high-end individuals . A competitive pitch process saw ten agencies whittled down to five, including Red. Expedia was once the darling of the online travel industry but visitor numbers continue to fall as hotels ...
News in brief
31 Jan 2007
of her agent last weekend. CONSUMER Organic brand Whole Earth hasbrought in Cow PR to help it win more of the natural food market. The brand used Revolver Communications until the agency closed its London office ... for the country s largest sports retailer, which owns 370 stores and brands such as Dunlop Slazenger. CONSUMER ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
