The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
The agency says it is offering "a glimmer of hope" for marketers who the WPP Group agency argues should seize this moment as an opportunity to grow their brands and secure future success. The website ... . Mitchell said: "History shows many brands and companies have been successfully launched during recessions ...
Brands France as its partner in creating customer relationship management programmes, following a lengthy...by Young and Rubicam Brands France's data and digital arm Wunderman, KBM and its specialist agencies. Up ... Brands. YRB France will take share responsibility with Groupe Danone for finding creative marketing ... brands, including its Danone, Actimel and Activia dairy products and Evian and Volvic Waters. YRB ...
's leading brands, whilst the brands win by having a shop window for their products. "We are delighted ...
The Sunday Telegraph yesterday claimed the BBC has admitted that the wrong statistics were used for almost two years, from January 2006 to November 2008. TV Licensing told Brand Republic today: "From January 2006 to December 2008, two million letters out of a total of 184 million contained errors ...
development director, he launched fashion brand Oli.co.uk . Sansom's other work experience includes ... International. Sansom said: " MandMdirect.com is a great brand which, together with the backing of a private ...
that targets an identified audience with a specific proposition that harnesses the power of the brand ...
in retail, activation, digital and brand design, spanning all aspects of below-the-line consumer engagement ...
A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...
at ZYB.com, he was responsible for directing global branding, marketing and operations strategy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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