, Fiat Professional and Abarth brands. Luxury sports marques Maserati and Ferrari are also part ...
strategy and to drive consumer engagement with our brands." The win, publicly announced by the client ... and buying account for Abbey, Bradford Bingley and Alliance Leicester brands. ...
December), led by Abbey's brand and communications director Keith Moor. Earlier this month, Moor's role at the Spanish financial group was expanded to include marketing across all three brands. Carat originally won ...
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs. ...
still offers rich pickings for brands looking to make a big splash.
The move, instigated by Clark, confirms a Media Week report in October. As anticipated, the newly branded business will continue to be led by joint managing directors James Jennings and Tim Irwin and retain its current management structure. BJK E already shares a number of international clients ...
Banaie, who was hired as vice-president of strategy at Isobar in June, will head the client-facing network, which is expected to incorporate more of a creative element. Internally, the venture is being referred to as "Work in progress - Isobar Global", but it is not expected to carry any Isobar branding once ...
to research and demonstrate its value as a branding opportunity. We know search is a great direct response tool, but research suggests there's also a significant uplift in purchase consideration when brands ... , there is plenty to play for in terms of market share and brand strengthening. Consistent investment in our ...
able to build brands. Retail and FMCG advertisers are expected to continue to outperform the market ...
Pantomime heroes When casting this year's pantomime, please can advertising be given the role of hero and not the villain for a change? We're tired of being portrayed as Captain Hook or the evil giant. We want to be Dick Whittington, bringing business and wealth to brands, or the witty ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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