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LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.
LONDON - Everyday brands support around 1m jobs in the UK and £16bn a year is invested in creating and building brands but the Government fails to recognise the value of branding to the economy, according to a study.
The demise of Robertson's may have upset some, but there is no longer any room for sentiment
Warburtons is redesigning its Traditional Breakfast Bakery Occasions range with a more contemporary feel. Products including Warburtons Crumpets, Pancakes and Potato Cakes will carry the strapline 'Britain's Favourite'.
Birds Eye, is launching bigger packs of its best-selling products to appeal to consumers entertaining over Christmas.
Luxury footwear brand Hunter Boots, known for its range of Wellingtons, is gearing up for a relaunch as it attempts to break into the US and Japanese markets.
It would be easy to draw a comparison between Argos and Woolworths, which has just gone into administration at the grand old age of 99.
The National Council of Voluntary Child Care Organisations has re-branded as Children England. The collective of five charities hired Strudel for the identity overhaul, while digital agency City Swift revamped its website.
Young's Seafood is adding Scampi Kievs to its range. The langoustine and garlic butter snacks will be sold in 250g packs, priced £3.99.
Vauxhall has unveiled a range of car tax-disc holders, priced £10, designed by top names in art and fashion. The designers include Stuart Semple, Emma Bell and David David.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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