24 Dec 2008
| by Staff
LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round...-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ...
with its new designer uniforms in April but was still voted most hated brand in Marketing's 2008 ...
and animation . But a similarly naughty viral featuring a bottle of Guinness led the drinks brand, which said ...
24 Dec 2008
| by Dan Leahul
LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth...and programming, said: "This is a great national brand to sit on the Smooth Radio network. "Smooth Radio ...
23 Dec 2008
| by Jacquie Bowser
the world proves the drawing power of our brand, news coverage and commentary -- it means we can deliver ...
23 Dec 2008
| by Darren Davidson
is expected to defend the account, Brand Republic can exclusively reveal....The move follows the arrival of Jeremy Davies from the Santander-owned bank Abbey as the new director of brand and communications. TBWA was appointed to the business in 2007, and has produced a series of brand and retail campaigns for E.ON, as well as activity to support its FA Cup Sponsorship ...
23 Dec 2008
| by Dan Leahul
for brands to deliver packaged content in a manner of their choosing. "Instead the mobile phone has become a ...
23 Dec 2008
| by Staff
LONDON - Brands and marketers will get the chance to judge the health of the autosport industry...-POWER feature as brands show their confidence in the sector, despite Honda's recent high-profile decision ...
22 Dec 2008
| by Staff
The Shapemate website will offer free personalised slimming and fitness plans, along with a shopping list creator, live blogs and groups that slimmers can join. The site has been created by magneticNorth. Laura Keay, brand manager for Special K, said: "The Slimmer Jeans Challenge is in its sixth ...
22 Dec 2008
| by Paul Castledine
as they do with the brands they love. So what makes great commercial design?...are not mixed and ultimately confusing. Design is essential so that your brand speaks through one consistent ...
, president and chief creative officer at brand design agency Boxer. ...
22 Dec 2008
| by Darren Davidson
of the chocolate confectionery bar. Cadbury said it decided to relaunch the brand following public pressure ...
19 Dec 2008
| by Staff
manager, brand marketing, at LG, said: "We're excited to be working with Mindshare who have a proven track ...