to remove filtersJWT creates new TV ad for Andrex
23 Dec 2008 | by Hadassah Nymark
LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind
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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg
31 Dec 2008 | by Hadassah Nymark
, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited ... brands that came out of Publicis. ...
The Body Shop moves global ad account out of Leagas Delaney
23 Dec 2008 | by Caroline Lovell
worked with the retailer's in-house creative team on global brand communications and strategy ... as an ethical beauty brand. A spokesman for The Body Shop said: "The Body Shop can confirm that its creative ...
Mother and Yell split after two years as contract draws to an end
23 Dec 2008 | by Caroline Lovell
In November Yell appointed Rapier to work on a project to promote Yellow Pages. It was the first step away from using its roster agencies, Mother, AKQA and Proximity, on a retained basis. Yell's roster agencies were informed they would only work on specific assignments for the brand on an ad ...
Carat takes Kellogg media from Mindshare
19 Dec 2008 | by Staff
to support our business strategy and to drive consumer engagement with our brands." Carat already had ...
British Comedy Awards aims for international profile
16 Dec 2008 | by Colin Marrs
Speaking to Campaign , Paul Pascoe, the director of Unique Communications, confirmed his company is in talks with the advertising guru. He said that other media partners would be sought, to transform the brand to become more than just an awards ceremony. He said: "The opportunity to develop the brand ...
Campaign's top 10 TV and cinema ads
12 Dec 2008 | by Staff
on a bike". The 122-second epic, celebrating the bread brand's 122-year heritage, was backed by a ... - not dissimilar to those immortalised by David Brent - that were bang on brand. Writer/art director: Ewan ... celebrated the 40th anniversary of its relationship with the car brand, the agency came up trumps ...
Campaign's top 10 celebrity ads of 2008
12 Dec 2008 | by Staff
brand of quirky charm - possibly a bit too much of an in-joke, but still a funny one. 7. BBC Radio 2 ... Radio 2 is still getting it right in the ad stakes - even if one of the DJs involved (Russell Brand) has ...
Annual: Campaign of the Year - Hovis
12 Dec 2008
the brand's 1973 Ridley Scott-directed ad: one of Britain's favourite TV commercials. Not only did the brand ... , decided to invest £15 million to resuscitate the brand. Part of this campaign involved redesigning ... , to reassert it as a loved, iconic and British brand, with the endline: "As good today as it's always been ...
Annual: Top 10 things to forget
12 Dec 2008
pioneering brands. Also a sad day for trade hacks looking to fill word counts with long agency names. 6 ... Delaney resigned the account. At the centre of it was Peter Gandolfi, Nationwide's head of brand marketing ... to "Sachsgate" The antics of Jonathan Ross and Russell Brand in winding up Andrew Sachs were bad enough ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
