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LG leverages sponsorship of London's New Year's Eve fireworks

29 Dec 2008 | by Staff

to build an emotional connection to the LG brand globally as millions of eyes watch the capital celebrate ... , the LG Arena and the London Freeze. The aim is to move the brand from being purely a product ... coincides with the first ever LG global brand campaign and is a perfect fit with our brand's philosophy ...

Pressure group accuses food marketers of distributing misleading information in school

29 Dec 2008 | by Gemma Charles

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been

Mighty Boosh star lends voice to £30m More Th>N campaign

24 Dec 2008 | by Alex Brownsell

as it looks to overhaul its brand and ditch its traditional mascot-led marketing....address the extra benefits consumers can gain from the Royal SunAlliance-owned brand. The TV activity ... that, with major brand campaigns expected from many of More Th n's competitors, the marketing needed a ... at More Th n the feeling was that we needed to be a bit braver and push the brand and all the positive ...

Jammie Dodgers links with Red Nose Day

24 Dec 2008 | by Ed Kemp

brand with a new out-of-home snack....Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny ... the Jammie Dodgers brand by launching a product called Splat Snacks which is a crunchy, chewy splat ...

Diageo continues Film4 sponsorship

23 Dec 2008 | by Gemma Charles

The year-long deal which kicks off on Jan 1 will see spirit brands in Diageo's portfolio ... that will highlight brands including Smirnoff vodka, Gordon's gin and Morgan's Spiced. This new activity ... at Diageo GB, said: Our sponsorship of Film4 by Diageo GB and our leading spirits brands will bring spirits ...

B&Q marketing director Jo Kenrick departs

23 Dec 2008 | by Ed Kemp

week.' Rob Bacon will now join the B Q board as customer employee brand director from his current ...

Appletiser advertises on Tesco ATMs

23 Dec 2008 | by Miranda Fitzgerald

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

22 Dec 2008 | by Staff

the final phase of the company's move to a worldwide brand. Norwich Union will change its name in June 2009 ...

VisitEngland appoints first chairman

19 Dec 2008 | by Alex Brownsell

of strategy. A chief executive will be announced in the coming weeks. The Enjoy England brand will be retained for domestic marketing purposes, while a VisitEngland brand will be created to market English ...

ABTA travel agency body launches first digital campaign

19 Dec 2008 | by Alex Brownsell

operation brands, Thomson and First Choice, promoting the fact that its holiday packages are protected ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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