The idents will replace the old Carlton Screen Advertising branding irons which have greeted cinemagoers for the past 11 years. The new idents are part of the new look for DCM - the joint venture between Cineworld and Odeon. The idents were created by branding agency CDT with an original music score ...
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands...to communicate that the brand now provides enhanced, service-orientated holidays with all customer needs taken ...
The ad agency is likely to be tasked with reinventing the brand to boost its popularity among the British public as part of an initiative to increase donations by 50% over the next five years. In the financial year 2007-08, Christian Aid's income was 86.5m. Nearly 75% of this was donated by members ...
to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly
still offers rich pickings for brands looking to make a big splash.
The campaign, developed by MWO, aims to encourage brand loyalty amongst its key audience and increase brand awareness. The first ad in the series shows a man proudly finishing the fitting his own kitchen and carries the strapline It's got our name on it'. The national TV campaign breaks on Sunday 21 ...
to position the brand as 'Special K for men'....Personality of the Year award, will feature on boxes of Bran Flakes and in the brand's TV ads from January. ...
The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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