brands effectively engage with this digital out-of-home audience during their valuable downtime?...brands. The new digital technologies offer great scope for targeting specific audiences in a world ... options that allow brands to pinpoint audiences by mindset, not just by location or socio ... to kill and the brands that will prove most successful in engaging the mobile consumer are those ...
LONDON - Television remains the most powerful medium. It's important for brands to continue...the likelihood of increasing competitive brand premium, while cutting it triples the likelihood of damaging ... to recover from. Cut TV spend and you cut a brand's throat. The most successful campaigns have TV ... effective environment for their brands. However, in the virtuous circle, they see that TV remains by far ...
and increasingly susceptible to brand switching, product sampling can cut through the noise, providing the perfect opportunity to take advantage of brand promiscuity. However, the reality is that knowing exactly which consumers are reviewing their brand preferences is critical to successful sampling, as is proving return ...
is worth 2.2bn, but media owners have a responsibility to do more than just soak up budgets from brands ... mailed box full of delightful surprises that contains physical representations of brands and gets ...
eight times faster than PC-based internet use. For brand owners and advertisers, keeping up ...
Richard Larcombe, head of brand marketing, News International....Brands controlled? The Times, The Sunday Times and Times Online. What are your main priorities ... traditional newspaper spike-led marketing to brand/editorial-focused communication. Do you use a media ... thing about working in the media industry? The best thing is working for brands that challenge, provoke ...
Quality brands go head to head with Christmas ad campaigns, with both predicted to be pretty merry....first aired - the period includes the brand's recovery from its profit announcement. Furthermore, the brand's buzz score is 10 points lower than it was a year ago. By comparison, John Lewis has seen an uplift of five points since the launch of its campaign on 11 November, with buzz scores for the brand ...
Children in the UK today are active multitaskers who are looking for brands that can offer them...of multichannel children's brands. However, the good news is that children's TV is on the road to recovery (see ... of the brand (pages 15 and 16). But although today's kids are more "new media" than any previous generation ...
and selling them to different advertisers - or, more likely, different brands from the same advertiser ... in the wider audience being reached via TV spot ads. For many brands, it's the entirety of this reach via traditional TV ads that drives such good sales effect and makes brands famous. Targeted TV ads should enhance ...
of working in order to gain a better return for our clients' brands. This is all well and good in theory ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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