GMG rebrands Century as Real Radio
18 Dec 2008 | by Emma Barnett
the rebrand. GMG Radio is hoping that extending the Real Radio brand will communicate a more streamlined ...
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C4 and NME team up for Skins promotion
18 Dec 2008 | by Emma Barnett
Martin, marketing manager, E4, entertainment. Priest said: The two brands Skins and NME Radio are so ... the commercial side of things for NME Radio creating really bespoke solutions for brands. ...
Nigel Gilbert emerges as top marketer of merged Lloyds TSB and HBOS group
18 Dec 2008 | by Alex Brownsell
Gilbert was up against HBOS' top marketer, Philip Hanson, who will continue to head marketing at Halifax and other former HBOS brands on a temporary basis once the merger is completed on 19 January. A ... new Halifax advertising campaign - minus brand mascot Howard - to debut in February. ...
Carling extends League Cup sponsorship deal
18 Dec 2008 | by Nick Johnstone
LONDON - Coors Brewers' Carling brand has renewed its sponsorship of the Football League Cup...for nine seasons via its Carling brand and five through the Worthington's brand. Throughout the coming ... brand such as Carling." ...
Blue Chip Vacations hires Flybe marketer Neil Simpkin
18 Dec 2008 | by Miranda Fitzgerald
appointed Neil Simpkin to the newly-created role of marketing director to oversee the expansion of the brand....and is looking into developing a ski sub-brand, city breaks and high-end holiday resorts. ...
Carling extends sponsorship of League Cup until 2012
18 Dec 2008 | by Darren Davidson
for the Carling Cup for another three years, which will see the beer brand continue to back the competition until...to fourteen seasons, with Coors having sponsored this competition for nine seasons through its Carling brand and a further five through its Worthington's brand. Lord Mawhinney, the Football League Chairman ... support of a widely respected brand like Carling. "Together, we will look to continue the progress made ...
A Media week guide to young people
18 Dec 2008 | by Harriet Dennys
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs. ...
Bebo in content deal with RDF
18 Dec 2008 | by Tristan O'Carroll
show for brands to get involved with, due to its adaptability and that we can create really fun ...
Motorola launches £1,400 mobile phone despite credit crunch
18 Dec 2008 | by Fiona Ramsay
for research. The Aura is more than just a product; it is a brand too.' Morley denied that the economic ... 's marketing team in early 2009, except to say that 'everyone is making redundancies'. The brand has, however ...
Chewits to revamp Chewasaurus brand mascot
18 Dec 2008 | by Alex Brownsell
LONDON - Confectionery brand Chewits is to redesign its brand mascot Chewie the Chewasaurus as part...audience of children. The redesign of the brand's packaging and overhaul of Chewie will be handled by branding agency Tayburn. It will also update the brand's website and create point-of-sale material. Chewits has always been popular, but was starting to drop off the radar for a lot of consumers. The brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
