, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited ... brands that came out of Publicis. ...
as it looks to overhaul its brand and ditch its traditional mascot-led marketing....address the extra benefits consumers can gain from the Royal SunAlliance-owned brand. The TV activity ... that, with major brand campaigns expected from many of More Th n's competitors, the marketing needed a ... at More Th n the feeling was that we needed to be a bit braver and push the brand and all the positive ...
to support our business strategy and to drive consumer engagement with our brands." Carat already had ...
LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its...tooth whitening mouthwash and mouth sprays - under the Macleans Confidence brand name. Miranda Honan, brand manager for Macleans, said the brand was focused on a modern expression of social confidence mixed with romantic encounters'. The marketing activity to promote the new range will follow a brand ...
's. Burger King is not the first brand to launch its own fragrance -- the Sunday Sport got there first in May 2007 with the launch of its own branded perfume called 'Eau De Punani'. The Sport said the scent ...
with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press market with endless ads using the bottom line as their battleground. For some brands, notably British ...
based on how well their ads performed in Adwatch, ranked by how many time their brands were mentioned ...
to smoke lighter cigarettes more quickly. The smokers, who acknowledged that the "light" brands did have ...
to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly
television screens, poster sites and magazine pages all over the world, for a number of high-quality brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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