to Flic Howard-Allen, M&S' director of comms and CSR. Dore said: 'M&S is one of the most iconic brands ... will continue to manage the brand's reputation on everything from green issues to City matters.' Dore's fellow ...
and Kate Magee look at the comms players steering their brands through choppy waters in the run...forward' brands - Topshop, Topman, Miss Selfridge. The group saw an annual 2.8 per cent fall in like ...
think more strategically. Objectives - To support and educate the brand's in-house team ... of the brand's move online. Strategy and plan Mission tied the story of the new website and Trotter ... in Sunday Times Business and a brand story in The Independent On Sunday. It also hit the top of Heat ...
to highlight brand differentiation and to communicate with consumers more positively. HOW I SEE IT - Nick ...
The London firm will serve as MFI's press office, as well as carrying out CSR work, issues support and brand building for the retail giant. Siren has been briefed to increase the chain's share of voice in the consumer press. This strategy comes after a rocky few years for the furniture chain. Parent company ...
support and specific brand and launch activity. The agency will aim to elevate the House of Fraser brand ... Larry Franks said: 'House of Fraser has slightly neglected its own brand because it is constantly dealing with other brands. We have been brought on board to leverage it to a higher plane and to keep ...
. The successful agency will be expected to 'proactively shift brand perceptions', according to a confidential ... ' for the consultancy will be 'to anchor KFC's brand proposition within a corporate reputation strategy'. KFC's new ...
High street coffee chain Costa Coffee has hired Grayling to promote the brand as it takes...promote the brand's partnership with the Rainforest Alliance and its local CSR work. The Grayling team ...
. The auction site's in-house comms team has been cementing its brand reputation strategy for about a year ... Rubicon. 'As the flagship brand for its sector, eBay has, inevitably, faced increasing threats to its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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