the final phase of the company's move to a worldwide brand. Norwich Union will change its name in June 2009 ...
Currently regional general manager UK at easyJet, Osbourne has previously been marketing director at the airline, as well as head of advertising, e-business and promotions at ING Direct, head of advertising and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior ...
LONDON - Barclays has launched what it is calling the first "brand concept" bank branch in the UK...that attracts and engages individuals while conveying what the Barclays brand represents. "Our plan ...
Gilbert was up against HBOS' top marketer, Philip Hanson, who will continue to head marketing at Halifax and other former HBOS brands on a temporary basis once the merger is completed on 19 January. A ... new Halifax advertising campaign - minus brand mascot Howard - to debut in February. ...
Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which ... the 'budget' ads used by rival insurance brands such as Hastings Direct and Direct Line. The insurance push will run parallel to a brand campaign created by Leagas Delaney, which features Benton's nasty bank manager ...
2008, show which brands achieved the strongest recall across the year, and also the ads that scored ... That soundtrack. It is an astonishing performance for a brand that did not appear in last year's top 20, and one ... to third place in the table reflect this. Kellogg is the only non-retail brand to make the top 10 (down ...
with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press market with endless ads using the bottom line as their battleground. For some brands, notably British ...
single week Rank Brand Agency Score TV spend m 1 Churchill WCRS ...
Digital design and branding agency Tonic is to become part of the College Hill Group, after...Tonic aims to connect global brands with its stakeholders through the creative use of digital ... - The College. As well as branding and corporate design, the agency's creative practice is increasingly engaged ... around forty people and has built a high-profile client roster of both consumer and corporate brands ...
The banking behemoth currently uses Maitland for its UK financial PR, but will incorporate that brief into a wider account. The move is intended to globalise the bank's message and reinforce its brand across the globe. HSBC group communcations director Richard Beck said: We have worked hard since ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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