- Ego, the luxury laptop brand, has hired fashion PR expert Blow. The laptop manufacturer recently collaborated on Ego for Bentley - a hand-built laptop created for the prestigious car-maker. - Tangerine PR ... branding and blogging. Hirst has been working as a digital marketing consultant since selling his online ...
Jaguar Land Rover is planning a major campaign to position itself as an iconic UK brand. The move comes after its recent foreign buyout and in the face of job cuts and the worst car sales for 40 years. The Midlands-based manufacturer has appointed Portland PR to position the firm as a 'blue-chip UK corporate ...
will promote the brand through the national, business and trade media. The brief is to position Ingenico as a ...
-added impact for brands...., and therefore dismissed as a non-runner. High-end automotive brands have been engaging with lifestyle communications activities for years, exactly because their brands are attractive to lifestyle media. Your ... choice, but it is the GQs of this world that actually influence consumers' brand and aspiration thinking ...
at the new strategies from seven leading brands....industry. Ford is pitching, General Motors has signed up Cow PR and Idea Generation to its Vauxhall brand ... at March's New York Auto Show. In April, announced the launch of a fourth, yet to be named, premium brand ... . In the news In March, Ford sold its luxury UK-based car brands Jaguar and Land Rover to India's largest ...
CONSUMER: Mercedes-Benz has hired Ketchum for a UK lifestyle brief to promote the brand to a
been retained by US-based Ethernet outfit Neterion for UK PR, raising the brand s profile across Europe. ...
The UK's largest house builder has turned to a regional agency to communicate new brand values....to 'build distinct positions for its consumer brands'. Taylor Wimpey was formed last summer after a merger ... activity for all the firm's brands. 'This is a broad-ranging brief,' said Haslimann Taylor deputy MD ... distinct positions for its consumer brands.' ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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