research highlighting the positive brand impact of advertising on the video site....on brand perceptions and considerations. The research found users to be 1.5 times more attentive ... to 14% higher than simply watching the same ad on TV. Advertising on YouTube increased brand ... of YouTube ad impressions drives brand metrics up to four times higher than TV alone. For GM Europe, Opel ...
LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using...of the Ford-owned brand. Following the US Senate's rejection of a $14bn bail-out package for the US car ... brand. Last week, the Swedish government announced a 2.3bn bail-out for domestic manufacturers Volvo and Saab, owned by General Motors, in an effort to prop up the brands' tumbling sales. ...
Normal 0 GM, which owns the Vauxhall, Saab, Cadillac, Chevrolet and Hummer brands, and Chrysler are in a more perilous state than rival Ford. The three carmakers' plea for a collective $14bn ... 's Buick, Pontiac and GMC brands, while Interpublic agencies handle creative for the big-spending Chevrolet ...
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Normal 0 The cider brand ran a poster campaign on the underground, in which a photograph of a man in an orchard was accompanied by text that stated "Feck off bees. We have beehives." The ad said: "The beekeepers come and they leave the bees here, in the open orchards. "I like to walk ...
projects as part of the 'Earth Dream' concept. Under the initiative, Honda urged brands to donate to environmental charities in exchange for branding space within the image of the earth on the car livery. When ...
The marque has launched its first 3D interactive mobile phone campaign for the Find It' campaign, created by Wunderman, which aims to create aspiration around the brand before its official launch ... , by an automotive brand, to use augmented reality...[which] is a field of computer research that deals ...
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
LONDON - Fiat has teamed up with the fashion label Diesel to launch a limited edition of its new Fiat 500, being sold solely via the internet.
of marketing for Honda Motor Europe, added: "Honda is a great brand that needs a great storyteller and we have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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