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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited ... brands that came out of Publicis. ...

Pressure group accuses food marketers of distributing misleading information in school

29 Dec 2008 | by Gemma Charles

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been

Jammie Dodgers links with Red Nose Day

24 Dec 2008 | by Ed Kemp

brand with a new out-of-home snack....Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny ... the Jammie Dodgers brand by launching a product called Splat Snacks which is a crunchy, chewy splat ...

Horlicks sponsors weekday GMG Smooth Radio show

24 Dec 2008 | by Dan Leahul

LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth...and programming, said: "This is a great national brand to sit on the Smooth Radio network. "Smooth Radio ...

Diageo continues Film4 sponsorship

23 Dec 2008 | by Gemma Charles

The year-long deal which kicks off on Jan 1 will see spirit brands in Diageo's portfolio ... that will highlight brands including Smirnoff vodka, Gordon's gin and Morgan's Spiced. This new activity ... at Diageo GB, said: Our sponsorship of Film4 by Diageo GB and our leading spirits brands will bring spirits ...

Appletiser advertises on Tesco ATMs

23 Dec 2008 | by Miranda Fitzgerald

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via

Kellogg's Special K creates new website for slimming challenge

22 Dec 2008 | by Staff

The Shapemate website will offer free personalised slimming and fitness plans, along with a shopping list creator, live blogs and groups that slimmers can join. The site has been created by magneticNorth. Laura Keay, brand manager for Special K, said: "The Slimmer Jeans Challenge is in its sixth ...

Cadbury unveils Wispa TV campaign

22 Dec 2008 | by Darren Davidson

of the chocolate confectionery bar. Cadbury said it decided to relaunch the brand following public pressure ...

Carat takes Kellogg media from Mindshare

19 Dec 2008 | by Staff

to support our business strategy and to drive consumer engagement with our brands." Carat already had ...

Carling extends sponsorship of League Cup until 2012

18 Dec 2008 | by Darren Davidson

for the Carling Cup for another three years, which will see the beer brand continue to back the competition until...to fourteen seasons, with Coors having sponsored this competition for nine seasons through its Carling brand and a further five through its Worthington's brand. Lord Mawhinney, the Football League Chairman ... support of a widely respected brand like Carling. "Together, we will look to continue the progress made ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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