to remove filtersSocial networking site addiction drives mobile internet access
23 Dec 2008 | by Dan Leahul
for brands to deliver packaged content in a manner of their choosing. "Instead the mobile phone has become a ...
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TBWA\London on notice as E.ON calls £20m creative review
23 Dec 2008 | by Darren Davidson
is expected to defend the account, Brand Republic can exclusively reveal....The move follows the arrival of Jeremy Davies from the Santander-owned bank Abbey as the new director of brand and communications. TBWA was appointed to the business in 2007, and has produced a series of brand and retail campaigns for E.ON, as well as activity to support its FA Cup Sponsorship ...
Vodafone ends England cricket sponsorship
16 Dec 2008 | by Daniel Farey-Jones
the Vodafone brand and add value to our customers." The mobile operator will maintain a relationship ...
Blyk launches youth research service
12 Dec 2008 | by Jacquie Bowser
proposition for brands and advertisers. "At Blyk, we are building on what we have already learned from tapping into the views and opinions of our members -- we have now opened the doors for other brands to do ...
MTV and Vodafone launch unsigned act competition
12 Dec 2008 | by Dan Leahul
vice president at Viacom Brand Solutions International, said: "Empowering the consumer to select ...
T-Mobile launches first third-party served mobile campaign
12 Dec 2008 | by Nikki Sandison
and sponsorship at T-Mobile, said: "As a mobile brand it is only natural that we harness mobile advertising ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
are tougher, it's the only brand that can move from the middle downward.' He talks proudly about Tesco as a ... was assistant brand manager of Fairy Non-Bio. The change was light as both are big, structured, professional ... Tesco is not a brand that needs a 'false identity as a chirpy Northern housewife or posh snooty ...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
The Week: Advertising News - Npower signs animated duo
05 Dec 2008
Wallace and Gromit have been signed as the new brand ambassadors for npower and will appear in a
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
