to remove filtersABTA travel agency body launches first digital campaign
19 Dec 2008 | by Alex Brownsell
operation brands, Thomson and First Choice, promoting the fact that its holiday packages are protected ...
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VisitEngland appoints first chairman
19 Dec 2008 | by Alex Brownsell
of strategy. A chief executive will be announced in the coming weeks. The Enjoy England brand will be retained for domestic marketing purposes, while a VisitEngland brand will be created to market English ...
Visit London awards SEO account to Steak
19 Dec 2008 | by Fiona Ramsay
are served to users. In addition, the link building campaign will be designed to increase general brand ...
Moneysupermarket.com appoints easyJet's David Osborne marketing director
19 Dec 2008 | by Fiona Ramsay
Currently regional general manager UK at easyJet, Osbourne has previously been marketing director at the airline, as well as head of advertising, e-business and promotions at ING Direct, head of advertising and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior ...
Blue Chip Vacations hires Flybe marketer Neil Simpkin
18 Dec 2008 | by Miranda Fitzgerald
appointed Neil Simpkin to the newly-created role of marketing director to oversee the expansion of the brand....and is looking into developing a ski sub-brand, city breaks and high-end holiday resorts. ...
TUI unveils new positioning
16 Dec 2008 | by Alex Brownsell
LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands...to communicate that the brand now provides enhanced, service-orientated holidays with all customer needs taken ...
National Express develops reward programme
11 Dec 2008 | by Dan Leahul
customers and we wanted to ensure that it is communicated effectively. "Key to this is innovative brand ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
The Week: City News - Aer Lingus rejects new bid
05 Dec 2008
The move comes two years after a previous bid was rejected by the European Union on competition grounds. The budget airline, which already owns 29.8 per cent of Aer Lingus, said that it would continue to operate separate brands but that the merged company could better compete with rivals such as British ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
