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Marketing's Sponsorship Agency League Tables 2008

12 Dec 2008 | by Staff

still offers rich pickings for brands looking to make a big splash.

Marketing's Customer Publishing League Table 2008

10 Dec 2008 | by Staff

With growth of £234m in two years, the industry is in rude health, as brands release

Marketing Digital Leagues 2008

20 Oct 2008 | by Becky Charles

brands are investing as much as 25% of their budget in the medium. However, the industry is not without ... executive of Trinity Mirror, predicted a slowing of growth for the digital sector. Brands would continue ... 's emergence as a vital channel for branding campaigns. Marketers are more comfortable with digital media ...

Field marketing leagues tables 2008

12 Aug 2008 | by Rob McLuhan

, however. Instead of merely setting up a demonstration stand at outdoor festivals, many brands are now ... 's Ibiza Rocks are all run by brand experience agencies. 'Creating our own event allows us to work with brands that share our values and ethos. It ensures we create a great experience - a "thank you" to our ...

Design: Design agency leagues - Marketing league table

08 Jul 2008

long beset the branding industry in particular - the emphasis placed on a logo or corporate identity ... rooted in the brand's values. Focusing on the physical manifestation of design work can sometimes ... Northover, chairman of branding and design consultancy Lloyd Northover, whose clients include Lexus ...

Sponsorship agency leagues

17 Jun 2008 | by Nicola Clark

that the Relay attracted such a high number of protests reflects the strength of the Olympic brand. 'There have ... . 'Although there was an initial delay, LOCOG has secured a variety of brand partners in a wide range ... of sponsorship activity as brands try to convince consumers of their green credentials. Nigel Currie, director ...

Does advertising affect children?

18 Apr 2008 | by Vox pop

The independent study of the "commercialisation of childhood" comes in response to ministers' alarm at research suggesting children recognise 400 brands by the age of 10. Commissioned ... into contact with brands, including media and entertainment, marketing and promotion, commercial websites ...

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

demands for brand engagement. When we pitch against generalist digital agencies, we do well - they have ... will now be on protecting and expanding their territory to offer clients the brand engagement they seek ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...of budget, though this depends on the campaign s target audience, she says. Nonetheless, other brands ... s poor relation. However, in 2007 a number of brands branched out into more nascent forms of online ... % of online advertising is still of quite poor quality. Many brands - especially those in the financial ...

Advertising: Top 50 Creative Agencies

11 Mar 2008

% from 2006. Martin Jones, head of advertising at the AAR, says: 'The days of big brands simply handing ... directors fear their brand will be lost at big agencies.' Fallon London was the star performer, with new ... , Bacardi 3 Global Brands 7 7 Rainey Kelly Premier Inn ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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