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NatMags adds video channels to boost Company

31 Jan 2008 | by Andrew McCormick

brand Clearasil and contains three channels covering showbiz, comedy and user-generated clips. Getlippy is branded as your daily dose of Company magazine , but Hearst has invested in attempting to get people ...

BBC ascendant in national Rajars

31 Jan 2008 | by Daniel Farey-Jones

s reach grew from 2.31m to 2.45m. Only two other quasi-national brands achieved a share increase. GMG ...

Heart ends Magic's run at the top in London

31 Jan 2008 | by Daniel Farey-Jones

s acquisition of Emap s radio division completed yesterday. GCap s Xfm brand rose from 1.2% to 1.3% and SMG ...

EHS Brann creates DM push for Volvo

31 Jan 2008 | by Nikki Sandison

. Car dealers will also be sent a toolkit including leaflets and branded dispensers. The Volvo V70 campaign centres on the global Life is better lived together brand message. It is designed to appeal ... and position itself as a brand that is about having fun. The creative highlights the car s sporty features ...

Latest Alesha Dixon video to promote Ford Focus

31 Jan 2008 | by Ian Darby

Created by the branded content agency Cake, the video is inspired by the new Focus ad from Ogilvy Advertising, which features an orchestra playing instruments created from car parts. Cake s ad features Dixon performing a version of her new song For You I Will. Mark Whelan, the creative director ...

Dating site nabs a bit of Mischief

31 Jan 2008 | by Kate Magee

The 12-month retainer will see Mischief handling all media relations for DatingDirect.com. The agency will also do some guerrilla marketing and brand work for the site. The campaign will focus on key celebrations during the year, such as Valentine s Day, Christmas and summer festivals. The site ...

LBi International acquires search business Netrank

31 Jan 2008 | by Alex Donohue

Netrank , which formed in 2000, specialises in search optimisation and brand positioning work ... . The business also provides brand monitoring, online PR consultancy work and copywriting for search engines, as well as brand consultancy services. It is understood Netrank will be integrated into LBi UK s existing ...

Publicis Groupe acquires Californian sustainability agency

31 Jan 2008 | by Alex Donohue

into other core Saatchi Saatchi services, including brand navigation, planning and creative work ... sustainability services, including product and brand innovation and consumer retail communication. Maurice Levy ...

Wholly unashamed, Batman!

31 Jan 2008

Actress Julie Newmar is pictured touting her talents in a bid to become a brand s corporate spokeswoman. Nothing wrong with that. However, those with memories as long as Newmar s legs may remember her starring role as Batwoman in the TV series from the er 60s. That s right she is now 74, and the ad ...

Agencies in place for big summer music festivals

31 Jan 2008

as increasing awareness of the brand pre- and post-event. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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