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The new product, Ariel Excel Gel, builds on Ariel's Cool Clean campaign, which claims that consumers can save up to 40% of energy by washing at 30 degrees. Speaking at Marketing's Brands Assembly ... customers in 2007 versus 13% of those using other brands). P G has a partnership with the Energy Saving ...
the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ... % to 16.2m. The figures, published in this week's Marketing, reveal that brands are spending less direct ...
, which is expected to take over the Hyundai work mid-way through 2009, already handles the brand's media ...
LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who...The former Carlsberg marketer is about to reposition one of the UK's most famous brands. One wrong ... . Few brands in any sector have performed quite as poorly as Royal Mail over the past few years. Since ... that the brand registered a 279m operating loss last year. As a result, Royal Mail is to change the focus ...
The rebrand spans a new brand identity, mail-order catalogue and e-commerce site. The website will later this month be given a new look featuring multiple homepage layouts, a tabbed product carousel ... was required to take the Long Tall Sally brand forward and make it the first choice in fashion for tall women ...
Brand Media....Virgin Media has promoted Ashley Stockwell to the position of managing director of brand and marketing, replacing James Kydd. Stockwell, who was previously brand marketing director, has worked ... Global Entertainment has enlisted four senior executives to lead its commercial brand division. Among ...
. The system will become increasingly important as brands look to increase their mobile activity. Chris Barbour, global digital marketing, sport style, Adidas, said the brand's global spend on mobile advertising ...
-game advertising to marketers and consumers, alike. We will be able to connect more brands with engaged users than ...
and the brand." Ofcom estimates that ITV will save 40m annually through its reduced PSB obligations. Chris ...
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced...brands move to email to engage with customers. 'It makes sense to communicate with an online customer via ... to abide by,' says Sam Jordan, managing director at integrated marketing agency Baber Smith. Top brands ... , adds Thwaites. As the biggest users of direct mail, financial brands carry the responsibility to use ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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