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Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...

Michelin moves $43m US media from MediaCom to MEC

the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...

Trust agrees BBC participation in Project Canvas

a new consumer brand, build a common user interface and build the technology platform. The Trust ...

Eurostar cancels marketing activity and prepares 2010 rethink

Speaking to Brand Republic, sales and marketing director Emma Harris said that while Eurostar's first priority is getting people home for Christmas it has a "big job to do from a brand point of view ... this situation might escalate the timetable." Read more on Brand Republic Ryanair targets Eurostar customers ...

Mr Kipling to sponsor ITV1's All Star Mr and Mrs

LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr

Ballantine's whisky brand partners with artist Julian Beever for Heathrow campaign

LONDON - Ballantine's, Pernod Ricard's Scotch whisky brand, has collaborated with international...'s branded watch. Travellers will also have the opportunity to sample the Ballantine's range, while a gift ... that will delight travellers during their airport journey and that can only increase the brand perception ...

IPC's Nuts and Loaded to offer online poker

LONDON - IPC's men's titles Nuts and Loaded have extended their brands into online poker, courtesy...The partnership sees the launch of online Nuts and Loaded branded virtual poker rooms. Users can access the sites by going to www.pkr.com/nuts or www.pkr.com/loaded to join the 3D poker room ... will be backed by a marketing campaign, including display activity across both brands in print and online. Nuts ...

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand...in January next year. ( Brand Republic ) Anthea Disney , News Corporation 's executive vice ...

Lonely Planet appoints Schatz as MD for EMEA

at Stanfords for more than 10 years, where he led all business and brand operations and was responsible ... in the professional land and property market. He was also responsible for publishing Stanfords own-branded travel ...

Who Wants To Be A Millionaire iPhone app launched

strategy is to constantly refresh and reinvigorate the Millionaire brand both on air and through various brand extensions. "This new quick-fire game for iPhone and iPod touch provides an authentic 'Who Wants ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.