Michelin moves $43m US media from MediaCom to MEC
22 Dec 2009 | by Staff
the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...



