the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...
LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying...diirector of Beverage Brands, said: "JAA has done a fantastic job for WKD for more than a decade ... -through in a very competitive category. "We review our brand strategy regularly and on an ongoing basis and believe MediaCom is well aligned to deliver our future needs for the WKD brand." ...
decade when the footprint of brands and supply chains will come under the closest scrutiny. ...
and give O2 customers access to a range of offers from 50 brands including Adidas, Blockbuster and Cadbury ...
of engagement no longer apply to brands seeking to target the rapidly changing youth market. Kunal Dutta reports...of engagement no longer apply to brands trying to connect with the youth market. Chris Place, group head ... that the benefits outweigh the dangers. This has been helped by safe' brands such as the BBC and Disney ... mobile is a sign of independence, whereas later in teenage years it acts as a brand badge." Back ...
Disney and Media Week present the main challenges for brands hoping to target the fickle youth...an audience 50% larger than that of its predecessor, Jetix. Disney XD was designed as a multi-platform brand ... towards clients looking at opportunities for integrating their brands into our own plans. Of course ... high, and if brands can cut through the myths to discover how young people actually spend their time ...
were Galaxy-branded, as were the bookmarks handed out to consumers. Results The campaign won ... in value sales year on year - compared to an 8% rise for Cadbury's Dairy Milk -- and the Mars brands ...
Mindshare is all about increasing word of mouth for brands. In the digital space, these two marketing ... by allowing brands to tap into successful TV formats more creatively. Sainsbury's is providing The X Factor ... ready to announce. "We must make TV advertising more effective and use it to engage viewers with brands ...
At a client workshop about great challenger brands, my colleague named the Bugaboo pushchair as his...brands invest in creating destination websites that exemplify their brand essence can sometimes ... adverse publicity a brand might be getting. And it is surely necessary in this day and age of real ... to take the higher ground with a brand if it can deliver the right level of reassurance. So, not only can ...
media sub-brands. This discipline has the potential to underpin the entire communications planning ... ). Otherwise, budgets will continue to shrink and brands will continue to lose market share and profit. Quite ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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