Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... , the recession has forced brands to reduce costs, leading to tougher price negotiations and more drawn ... are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...
. Brands are looking forward to the London 2012 Olympics, as well as several other major events....Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... modern rights-holders and brands are working more closely to achieve mutual benefit. In the 80s ... and category exclusivity remains, but brands are now demanding more bespoke rights. 'Rights-holders have ...
by Catriona Ferris, insight manager for Unilever's laundry brands, which include Persil, Comfort and Surf. I ... business, our brands and the category and the more able they are to really push us.' To support its ... some orga nisations of squandering resources by failing to centralise their brand thinking. Brand ...
record: "Channel 4 is inherently an innovative and transformational business - it's in its brand DNA ...
; mso-bidi-language:#0400;} Not long ago, the only face-to-face contact that brands had ... demonstra tions and branded events on the rise, experiential has emerged as a standalone marketing discipline. Experiential specialists have taken sampling and added in brand engage ment, thereby helping ...
Brands must work harder than ever to stand out in stores, so sales and merchandising skills..., but long-term contract activity is flourishing, thanks to the need of food and drinks brands to maintain ... economic climate it has never been more important to ensure brand availability and visibility at the point ... -term relationships, are benefiting from brands' focus on direct sales. Top-ranked CPM has registered a 9% increase ...
and brands' evolving needs are combining to demand a more holistic service....historically and politically, but also in terms of marketing, for Obama's campaign communications and branding ... of graphic design in itself), but the Obama brand was much more than just a poster. The campaign also embodied a shift in sentiment, important not only to politics, but also in how brands talk to consumers ...
are benefiting from brands' increased focus on customer retention....of editorial content in building brand loyalty,' she says, adding that the industry has successfully expanded ... brands have tightened their belts, with budgets being shaved by an average of 10% across the board ... are returning the favour and offering publishing services to brands. A growing number of digital agencies now ...
-fareast-language:#0400; mso-bidi-language:#0400;} As cash-strapped consumers stay close to the brands they trust ... on hold for an extended period before cutting them off is hardly likely to endear them to a brand. In fact ... , but they play a key role as a higher proportion of budgets are shifted below the line and brands seek to protect ...
of thousands of brands in 443 categories and in 30 countries....Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised on TV), the research does, however, underline the enduring power of strong brands. It also serves as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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