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The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Google is building on its maturity in its own category, search, to launch a series of aggressive brand extensions. These are successfully destabilising the incumbent competition while making the executives in charge of these brands look, in my opinion, like morons.
LONDON - Spaceship brand Virgin Galactic has unveiled the livery for its SpaceShipTwo.
LONDON - Burton's Foods has hired branding agency LFH to handle all packaging design for its biscuit brands, following a competitive pitch.
Researcher Forrester has become the latest entity to suggest a change to marketing terminology
The Australian Federal Government has shortlisted George Patterson Y&R, M&C Saatchi, Sapient Nitro and STW Group to pitch for a new AUS$20 million initiative to help rebuild Brand Australia.
Bloomberg is on the hunt for an agency to handle global branding and advertising across its entire portfolio.
LONDON - Alan Doyle, director of integrated communications at mobile operator 3, is to join parent company Hutchison Whampoa's branding company WHAM.
A dispute between Costco and Coca-Cola signals a shift in power from manufacturers to retailers.
Victoria Beckham is refreshing the branding for her denim, dresses and glasses collections. SVI Design has been appointed to build the identity on Beckham's brand guidelines. A spokesman for the brand said it will have a 'very calm and timeless image'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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