chance an old brand can be dug up. Take Bauer's plans to revive The Face after five years (nice ... , while Marlboro did NPD the old-fashioned way to launch its first new brand in two years, Bright Leaf ... people to ditch their friends for Burger King , this year everyone was trying to work out if their brand ...
LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...
' attention Brand Republic asks the public which festive ads they have liked and disliked this year....It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...
Speaking to Brand Republic, sales and marketing director Emma Harris said that while Eurostar's first priority is getting people home for Christmas it has a "big job to do from a brand point of view ... this situation might escalate the timetable." Read more on Brand Republic Ryanair targets Eurostar customers ...
'Guinness World' was conceived by AMV BBDO, the agency behind the brand's 'Bring it to life' TV ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a plug-in. They can then begin to piece together their own planet using terrain from real-life locations ...
YouTube views in 2009. Connie Fontaine, manager, brand content and alliances at Ford, said: "The Ford ...
LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand...in January next year. ( Brand Republic ) Anthea Disney , News Corporation 's executive vice ...
brand and service personality. "We are confident that with their creative input, our new visual identity will capture the innovative and pioneering spirit of our brand and will strengthen, refresh ...
strategy is to constantly refresh and reinvigorate the Millionaire brand both on air and through various brand extensions. "This new quick-fire game for iPhone and iPod touch provides an authentic 'Who Wants ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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