Brand messages often struggle to be coherent across lots of different media. To avoid...into whatever channel, but broader-based ideas that reflect the richness of experience a brand offers to a ... , consumers would have had to dress like Latinos and dance wild Samba. As the brand was legislated off TV ... of branding on planet earth. It is so well used that you can probably see it and hear it from the moon ...
SABMiller and Diageo, two of the world's biggest drinks producers, have called for the alcohol industry to make more of a contribution to the development of government initiatives that aim to tackle alcohol misuse. The companies have warned that the Government needs co-operation from producers and retailers...
The fast-food chains Burger King, McDonald's, Subway and Wimpy have committed to make their products healthier in support of the Food Standards Agency's efforts to make eating out of home better for consumers.
Smirnoff has strengthened its relationship with JWT by appointing it to oversee brand communication...the communication platforms for this genuinely iconic brand across the region is both an honour and a great ...
Blogging has brought consumers into close contact with broadcast stars, and brands must cede..., the importance of individuals as, effectively, media sub-brands begins to escalate. When audiences can go ... and direct relationship with that content. Of course, the logical fear for any media brand ... getting used to. But it shouldn't necessarily be feared. Just as brands in all areas of industry have ...
Hermes, the French fashion brand, has chosen MPG, the media communications arm of Havas Media
Brands are losing the attention, control and faith of consumers, so participation is paramount....since audiences were great listeners, brands still had at least some sense they were leading ... is troublingly complex and airbrushing brand image is no longer an option. 3. Losing faith. Brands used to take ... normal is a world in which brands have to work much harder to rebuild consumer faith. One ...
Coca-Cola is backing its flagging Fanta brand with its first global ad campaign for the drink
brand, the biggest-selling in Africa.
Cadbury has trimmed its Australian agency roster for its main chocolate brands from five to four.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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