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More Th>n 'Personal Claims Handler' by Fallon London

, Fallon is telling consumers in its latest TV ad for the brand.

Zurich Connect 'blue and orange' by Publicis Dialog

, blue and orange, that bring to life the brand's promises of price and quality....The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect. The duo represents the good value as well as the quality of the new product. The end line reads: A little price, a lot of cover. ...

More Than launches new ads with Mighty Boosh comic Julian Barratt

LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a

Eddie the Eagle and Ricky Hatton to appear in Churchill ads

celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....be seen at the brand's YouTube page, www.youtube.com/thechurchilldog. Over the past month, the Churchill ...

Marketing's Adwatch of the Year 2009

, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... to 13th place. The top FMCG brand, mean-while, is Kellogg, which ranks seventh with 23 mentions and 276 ... -comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Metro Bank set for 2010 UK launch

LONDON - New banking brand Metro Bank looks set to gain the approval of the Financial Services

PRCA PR Leaders' Panel shows agency bosses expect year of growth in 2010

2010. 'Recovery will take place at different speeds across different geographies and sectors. Brand ...

We'll Call You - Churchill

, we rang the insurance brand to find out how to get tickets

Graham Lancaster, Euro RSCG Biss Lancaster: The best job in the world

we in PR have the best jobs in the world. We engage at the most senior level with brands, companies ... , sponsorships, branded content and events. But when things get serious (takeovers, crises, strikes, bet ... or Johnny Vaughan. Equally, people whose specialism is brands/consumer marketing need to know something ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.