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Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York

The work is aimed at showing the benefits of Michelin tyres which are fuel efficient and enable a car to stop more quickly than other tyre brands. Video 1: gas pump Video 2: saddest road ...

Sony Centres 'christmas' by TBWA London

TBWA London launches the first ad featuring Sony's 'make.believe' strapline to promote the brand

Sony 'make.believe' by 180 Los Angeles

Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...

Nike\Jordan 'slap' by Wieden + Kennedy New York

's Jordan brand.

Cadbury Dairy Milk 'nibbles' by Hyper and Stink Digital

the launch of Caramel Nibbles and designer Giles Deacon's collaboration with the brand.

Vodafone 'all your mates in one place' by Dare

Vodafone has created 1,400 branded circles on streets across the UK as part of a new campaign

Subaru 'MY2010 Legacy' by Chick Smith Trott

The TV ad, which is Chick Smith Trott s first work for the brand since winning the account in August, features a new Subaru driving along some of Britain s most challenging roads. The TV spots will run for a six-week period, and will be supported by four press executions. ...

Phones4u 'cardboard warriors' by Adam & Eve London

launched this new work to promote the brand....Two men enacting a dungeons and dragons-style battle scene with cardboard armour and weapons are branded too unpopular to benefit from Phones4u's deal that rewards consumers for having more than 50 friends in their phone. ...

Debenhams 'design in every department' by JWT London

JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity.

Nintendo 'ant and dec' by Karmarama

In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo.com, to discover the results of the challenges and interact with the brand digitally. The campaign kicks off today with an interview with Ant Dec in their homes talking about ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.