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Sony Centres 'christmas' by TBWA London

TBWA London launches the first ad featuring Sony's 'make.believe' strapline to promote the brand

Ford 'plasma ball' by Wunderman

The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its Feel the difference brand line. The site and film can be viewed at www.discoverfordfocus.co.uk ...

Vodafone 'viva o momento' by JWT Lisbon

The campaign aims to communicate Vodafone s brand message of "make the most of now" Video 1: go kart Video 2: dirt bike Video 3: motorbike Video 4: racing car ...

Sony 'make.believe' by 180 Los Angeles

Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...

Nike\Jordan 'slap' by Wieden + Kennedy New York

's Jordan brand.

Nintendo 'ant and dec' by Karmarama

In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo.com, to discover the results of the challenges and interact with the brand digitally. The campaign kicks off today with an interview with Ant Dec in their homes talking about ...

Newspaper Marketing Agency 'brand campaign' by McCann Erickson

In a bid to turnaround the criticism that newspapers are an outdated medium, the NMA has launched a campaign aimed at encouraging advertisers to utilise press advertising.

Orange 'orange rockcorps' by Publicis Conseil

to the "Hip-Hop", "Electro" and "Gothic" films, Orange has agreed brand new digital partnerships with two ...

Nike 'hoodie aw77' by DUKE

DUKE has created two new videos for Nike as the sportswear brand launches its brand new sweatshirt

The Times 'be part of the times' by CHI & Partners

, the paper s had of brand marketing, said: "The campaign is an invitation to consumers to engage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.