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Sony Centres 'christmas' by TBWA London

TBWA London launches the first ad featuring Sony's 'make.believe' strapline to promote the brand

Gap 'holiday cheer' by Crispin, Porter & Bogusky

Crispin, Porter & Bogusky has teamed up with retail brand Gap to create a fun campaign in the run...The spots, directed by Michael Gracey, features a collaboration with Pharrell Williams who helped to develop the lyrics on the ads. The campaign aims to encourage consumers to break with tradition and connect them with the GAP brand whenever and wherever. Customers can also visit www ...

Waitrose 'home' by Miles Calcraft Briginshaw Duffy

Waitrose unveils its Christmas brand campaign, by Miles Calcraft Briginshaw Duffy, featuring

Sony 'make.believe' by 180 Los Angeles

Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...

Cadbury Dairy Milk 'nibbles' by Hyper and Stink Digital

the launch of Caramel Nibbles and designer Giles Deacon's collaboration with the brand.

Debenhams 'design in every department' by JWT London

JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity.

Target 'Pearl Jam' by Wieden + Kennedy Portland

The band rock out on stage with a backdrop showing the Target logo in a bid to juxtapose the brand with the music. ...

Ikea 'dumped' by Beattie McGuinness Bungay

Dumped sees a man return home from a work trip to discover his wife has totally made over their home thanks to the new Ikea catalogue. The work is the third ad that Lydon has directed for the low cost furniture brand. ...

B&Q 'idents' by Addiction

Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4...The strapline for the sponsorship campaign states: B Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements. Video 1: parasol Video 2: chair ...

Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations

its Diamond Boutique lingerie brand.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.