to remove filtersHeathrow 'better' by Masius London
26 Jun 2009
Heathrow Airport has launched a new ad campaign. revealing a new brand identity and the tagline
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Kosovo Government 'nation branding' by BBR Saatchi & Saatchi Tel Aviv
27 Oct 2009
The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
JetBlue 'the ceo's guide to jetting' by JWT New York
17 Mar 2009
promoting the Jet Blue brand....JWT New York has created a series of three viral spots, satirizing corporate culture in the US while promoting the Jet Blue brand. ...
Redknapps front new Thomas Cook campaign
26 Dec 2009 | by Alex Brownsell
Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...
Michelin moves $43m US media from MediaCom to MEC
22 Dec 2009 | by Staff
the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...
Eurostar cancels marketing activity and prepares 2010 rethink
21 Dec 2009 | by Daniel Farey-Jones
Speaking to Brand Republic, sales and marketing director Emma Harris said that while Eurostar's first priority is getting people home for Christmas it has a "big job to do from a brand point of view ... this situation might escalate the timetable." Read more on Brand Republic Ryanair targets Eurostar customers ...
Video: TUI launches Thomson and First Choice ads
17 Dec 2009 | by Alex Brownsell
LONDON - Travel operator TUI has launched two heavyweight ad campaigns for its major brands...the perfect beach scene. The new spot, which features the same soundtrack, again focuses on the brand ... to improve the appeal of the brand among young families. While the previous campaign focused ...
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
were the first for the chop. While the advertising industry lobbied for brands to 'spend through the recovery', the reality for many brands was tightened budgets and unachievable targets. 2 Brands embrace 'you'-centred marketing While the recession was all about 'them' - whether bankers or MPs - brands ...
Holiday Cottages Group hires agencies for £8m brief
09 Dec 2009 | by Joe Thomas
across eight brand websites including www.cottages4you.co.uk, www.welcomecottages.com and www ... will include direct response and brand display activity, across portals, travels sites, ad networks and social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
