David King appointed chief exec at Time Out Group
30 Jan 2009 | by Arif Durrani
and finance roles. Elliott, who founded Time Out in 1968, will retain his role as chairman and brand guardian ...
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Magners ends Wasps sponsorship while Barclays pull out of Churchill Cup alliance
30 Jan 2009 | by Ed Kemp
LONDON - Irish cider brand Magners has decided to cut ties with Guinness Premiership champions
Peugeot flirts with consumers in DriveSexy campaign
30 Jan 2009 | by Alex Brownsell
LONDON - Peugeot is rolling out a new creative concept to improve the desirability of its brand
Shelter hires Kay Boycott as communications director
30 Jan 2009 | by Becky Wilkerson
Boycott, who joins from global strategy firm Oxford Strategic Marketing, has almost 20 years' experience in brand marketing, communications, research and strategy consultancy in the global and UK private ... brands including Quality Street, Milky Bar and Johnson's Baby. During her career Boycott has also worked ...
Thomas Cook mounts major campaign on MSN Travel and Hotmail
30 Jan 2009 | by Fiona Ramsay
The deal, which runs until March, involves high-profile branding across MSN Today and Windows Live Hotmail, behavioural targeting with Microsoft Media Networks and an editorial special on the MSN Travel ... are such that brands you can trust are very important. We have become a virtual travel agent for Thomas Cook, taking ...
Turning Point: Jimmy Maymann, GoViral
30 Jan 2009 | by Staff
brands tap into social networking in new ways? This led me to GoViral, where we distribute branded ...
This Is What I Do: Miles Lewis, Last.fm
30 Jan 2009 | by Staff
into persuading the world's communications agencies that the online medium builds brands and that Last.fm offers ...
Tiger Balm sponsors Sky's extreme sports
30 Jan 2009 | by Sarah Johnson
properties of its Tiger Balm brand for relieving muscular aches and pains....the brands eastern origins, the products natural ingredients and its pledge to help endangered tigers ...
UK search marketing spend up 11%
30 Jan 2009 | by Jacquie Bowser
established online brands who increased spend to reach revenue goals. "The retail landscape has changed ...
Unilever's Peperami Animal rants a reply to Marketing's story about him
30 Jan 2009
to reposition the Peperami brand as a healthier snack alternative, and make its brand ambassador less of animal
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
