Waitrose is using social media to develop brand engagement and drive sales over the festive season.
The girlfriend is straddling the man, who lies face down on the bed, and begins spanking him with trainers. The boyfriend's knowledge of trainers is so extensive he is able to name the brand, model and colour of every shoe she uses. ...
The creative for the Unilever owned brand campaign is based around the idea of giving tips to lads hoping to 'get in there' with the girls. Video 1: 'Spin the bottle' Video 2: 'Say cheese' Video 3: 'Perfect man' ...
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...
while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...
and News of the World are all accessible to subscribers-only now, with The Sun brand to follow in the New ...
role of chief brand and commercial officer , following the departure of former chief marketing officer ...
L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand...for five days. The takeovers will include different video ads for six of its fragrance brands, including ... and its impact on brand image. Earlier this year L'Or al began working with Google to support the engagement of the FMCG brand in the digital space. Shuvo Saha, leader of FMCG at Google UK, said: "By ...
after a successful start "now was the time to push the brand again". "The infectious website has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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