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Aviva 'tell us your story' by Abbott Mead Vickers BBDO

Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community

Londis owner appoints Burleigh as marketing director

Retail Partners GB, owner of the Londis and Budgens brands....of the brands to sign up to the government's sustainability pledge in March. ...

Proximity lands £50m Lloyds TSB DM account

The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began in October. Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said: "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB ...

RAC launches Christmas breakdown gift cards

RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...

AIS lands DMA Awards Grand Prix

events, was conceived to help transform its customers into fans of the brand. As well as generating 250 ...

Bottlegreen appoints digital agency

Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...

We Buy Any Car to hire first agency

the brand's new character Dave. It featured Dave attempting to sell his car the traditional way, leading ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

DIY retailers B&Q and Homebase are among brands set to be approached by the government to help...collaboration. It is also due to hold a meeting with battery brand Energizer, and will approach the DIY ... encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ... brands), asking them for something that's much more substantial, in terms of point ...

Government looks to brands to fund £250m health scheme

Brands will be called upon to help fund a £250m government scheme called The Great Swapathon, in a...The plan, unveiled as part of the Public Health White Paper, will see five million Change4Life-branded ... -tickets. Rolling out in January, it is planned that the programme will be funded by donations from relevant brands. Brands have yet to agree to assist in the funding of the campaign, but it is understood work is underway ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large....encouraged people to run between London phone boxes, spawned major brand awareness for Nike, prompting post ... for brands to follow. Hammersley, referring to the campaign, said: "This was content produced on the fly ... of themselves as being their own brand. They have their own P L (profit and loss). They are becoming individual ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.