Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...
networks are also the most effective media to drive brand awareness. Newspapers now account for more ... , with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs, at 45.9%. Viewers are most engaged on weekdays, peaking on Wednesdays. By category, brand marketers ...
of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...
with websites - clearly wanting to stay connected with news, brands and no doubt a whole range of other ... . In the context of the wider study, which considers the Socialisation of Brands , this is a trend that should ... unique insight into how over 55-year-olds consume media, and this is crucial information for brands ...
will be responsible for driving innovation in the service and extending its proposition to broadcasters and brands ...
role of chief brand and commercial officer , following the departure of former chief marketing officer ...
priority than any other factor. The world s biggest brands get it: they understand that efficiency ... brand performance. Although managing money well is an important part of the role, and is often ... , and be savvy in managing the costs associated with their campaigns. As a result the smartest brand stewards ...
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect...quarter attend live matches, making the sport by far the most popular live event. For brands wishing ... s Unlimited Card. Connecting with consumers during their leisure time is paying huge dividends to a brand such as Orange, but the level of market penetration now achieved means that other brands considering ...
after a successful start "now was the time to push the brand again". "The infectious website has ...
New York-based Pictela, which was founded in 2009, provides a platform for distributing high definition branded content and advertising. It supports video, photos and applications in real-time in a range of formats and is used by publishers including Glam Media and Hearst. AOL did not disclose ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters