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Renault introduces Claude the 'joie' expert

comparison of two such distinct villages works well for our brand. "The M gane is an iconic symbol of French ...

Pizza Hut launches A-Team pizza campaign

The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...

Old Spice targets Twitter generation

Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa ... . All the clips can be seen on the Old Spice YouTube channel . Read more on Brand Republic ...

TripAdvisor launches online ad challenge

and September. The competition is open to all European travel brand and advertising agencies in Europe ... -Roe, director of sales at TripAdvisor, said: "The challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just ...

Maxus names Snowdon as worldwide marketing director

In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ... commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

opportunity across a four-year cycle and to ensure the Ladbrokes brand is front of mind, we are launching a ...

DDB scoops two golds at Clios

Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...

23red poaches CHI director Tom Huxtable

-Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...

Diary: Web witter

On Unilever's decision to crowdsource content for 13 global brands (from Brand Republic)....belief. Brand owners should spend more time engaging with digital consumers in their natural habitat ...

Close-Up: Young runners reclaim the streets with Nike GRID

Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas...Nike is a brand built on running. Trace the company's lineage back and you eventually arrive about ... product development but also how the brand engages with consumers, so the creation of Nike GRID ... the game to a larger, non-participating audience, turning the idea into a wider Nike Running brand campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.