to remove filtersBank of Scotland 'with you all the way' by RKCR/Y&R
02 Feb 2010
-fareast-language:#0400; mso-bidi-language:#0400;} The brand campaign aims to show consumers the bank ...
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Aviva 'tell us your story' by Abbott Mead Vickers BBDO
10 Jun 2010
Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community
More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
the most trusted brand in the direct insurance sector....The brand, owned by RSA, is to move away from its two-year, music-themed "songs" campaign ... " provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... in June to celebrate the tenth anniversary of the brand. More Th n was launched in 2001 by then ...
IG Markets launches ads speculating Chinese economic influence
21 Dec 2010 | by Alex Brownsell
Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign
Metro Bank accelerates branch opening programme
17 Dec 2010 | by Alex Brownsell
In July, the fledgling financial services brand became the UK s first new high street bank in over ... , Uxbridge and Bromley. According to Anthony Thomson, Metro Bank chairman, the brand has already signed up ... -ordinate PR and advertising activity. When the brand launched in July, it rolled out regional print ads ...
Ogilvy PR appoints Stuart Smith as managing director of its global corporate practice
14 Dec 2010 | by Matt Cartmell
s presence in the corporate reputation and branding arena, and will be based in London. ...
CNBC launches real-time financial news iPad app
09 Dec 2010 | by Sarah Shearman
pan-European ad campaign to boost brand awareness in the region and attract new audiences ...
Rolls-Royce considers agency pitch in bid to boost corporate reputation
09 Dec 2010 | by Alec Mattinson
The British firm was criticised for the way it responded to the problems with its Trent 900 engine that forced the emergency landing of a Qantas plane in early November. Since that incident, Rolls-Royce has been fighting to maintain faith in the corporate brand and saw its share price slide ...
HSBC hands global marketing role to Chris Clark
08 Dec 2010 | by Alex Brownsell
in early 2009. He was replaced by Britton, the brand s head of North American marketing. However, she left ... becoming head of customer experience in early 2009. He was replaced by Britton, the brand s head of North ... was replaced by Britton, the brand s head of North American marketing Britton, but she left the company ...
Brands warned over 'paperless' service green claims
06 Dec 2010 | by Gemma Charles
in their marketing messages to promote lower cost electronic billing and services. It is writing to the brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
