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Ikea 'happy inside' by Mother London

The campaign introduces a new brand positioning with the new strapline happy inside and announces the 2011 catalogue launch. The film shows real footage of the cats exploring the store and furniture and uses no CGI. It breaks during ITV1 s The X Factor this Saturday in a 60-second version. A 90-second ...

Weedol Rootkill Plus 'B movie' by DLKW

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...

Nike 'football' by Arnold

The ad aims to align the brand with football and shows a young footballer performing better with Nike boots. ...

Asics 'Running Expansions' by Amsterdam Worldwide

Amsterdam Worldwide has launched its latest campaign for the athletics brand Asics.

Argos 'new catalogue' by CHI

The campaign follows the company's first visual identity overhaul in over a decade as it aims to improve the desirability of the brand. ...

Nurofen 'core' by Mother

;} The campaign is aiming to give the Reckitt Benckiser owned brand a modern look and will continue to carry ...

Target 'the Target presenter' by Wieden & Kennedy

Normal 0 false false false MicrosoftInternetExplorer4 The brand has released three TV ads aiming to solve life's challenges by recommending useful products. Video 1: 'bangs' Video 2: 'bucks' Video 3: 'odor' ...

Christmas and Boxing Day break online retail records

Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...

Weetabix reviews £10m ad account

promote the brand's new Chocolate variant. Created by WCRS, the ad featured a cat, a dog and a hamster ...

Infectious goes social for online sales push

after a successful start "now was the time to push the brand again". "The infectious website has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.