to remove filtersAudi 'beauty and the beasts' by Bartle Bogle Hegarty
21 Apr 2010
BBH's latest campaign for Audi promotes the brands product range with particular focus on the R8
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Honda 'impossible dream' by Wieden + Kennedy
26 Apr 2010
Kennedy London, uses Andy Williams' version of 'The Impossible Dream' song and continues to use the brand ...
Lexus to re-position around 'progressive luxury'
23 Dec 2010 | by Alex Brownsell
The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power. Karl Schlicht, general manager ... marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have ...
US sues BP for Deepwater Horizon catastrophe
16 Dec 2010 | by Ed Owen
" slogan BP used prior to the spill, and BP's top marketer Luc Bardin has admitted that the brand is "tarnished" and has a massive task ahead to rebuild the brand. The companies to be included in the suit are ...
Hyundai readies 'modern premium' brand strategy
16 Dec 2010 | by Alex Brownsell
Hyundai is to roll-out a new brand strategy in the New Year as it shifts its marketing away from..."modern premium" brand positioning a promise to offer high-quality, yet affordable cars at next month ... , the marque will promote its new position with a brand campaign in the first quarter of 2011. Cullis said: "Everything will be going back to the brand in our advertising. Lately we ve promoted deals like the five ...
Toyota recruits Supergrass singer Gaz Coombes for TV ad
16 Dec 2010 | by Alex Brownsell
and will be supported with a digital campaign by glue Isobar. Lisa Fielden, Toyota brand development manager, said ... thoughts on Christmas number one and The X Factor in this week s Brand Health Check . ...
Halfords calls up 118 man for top marketing role
14 Dec 2010 | by Ed Owen
owner The Number, as group brand marketing director....for developing and implementing Halfords brand marketing strategy across all channels, and launching ... at Superdrug where he repositioned the brand and stores around beauty. From there he led 118 118 for two years. David Wild, chief executive of Halfords said: "Gerry has an impressive track record in brand ...
Harrods to showcase Lexus hybrid
14 Dec 2010 | by Ed Owen
in a prime Knightsbridge location is a huge draw." Lexus was one of the brands that last week ...
RAC launches Christmas breakdown gift cards
13 Dec 2010 | by Alex Brownsell
RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
and diverse operation. Haymarket publishes business, customer and consumer magazine brands from ... and cyclical changes across the brand portfolio, while acquisitions and long-term commitments in the likes ... , with a number of brands either morphing into new entities or folding altogether. Brands that went ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
