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Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

Waitrose is using social media to develop brand engagement and drive sales over the festive season.

Woolworths 'more toys than Santa' by The Brooklyn Brothers

with post production by Nice Biscuits. Media for the campaign is handled by Carat. The Woolworths brand ...

Iceland 'moulin blanche' by Beta

Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland s decision to adopt a customer as the face of Iceland. The ad centres on an elaborate ... in the ad appears in the Iceland Christmas magazine along with the brand s website and Facebook page. ...

Marks & Spencer 'everybody dance' by RKCR/Y&R

Marks & Spencer has launched a new Christmas campaign by RKCR/Y&R featuring regular celebrity brand

ELC 'let the fun begin' by Karmarama

ads that aim to communicate the fun and energy of the brand....brand message, but who keeps being interrupted by a child playing with Early Learning Centre toys ...

Ikea 'happy inside' by Mother London

The campaign introduces a new brand positioning with the new strapline happy inside and announces the 2011 catalogue launch. The film shows real footage of the cats exploring the store and furniture and uses no CGI. It breaks during ITV1 s The X Factor this Saturday in a 60-second version. A 90-second ...

EuroMillions 'paintball' by Abbott Mead Vickers BBDO

Camelot's new ad campaign for its EuroMillions brand shows friends in a large paintball game on a

Dulux 'let's colour' by Euro RSCG London

The project is a worldwide initiative supported by the brand to transform grey spaces with vibrant colour. ...

Footlocker 'passion for trainers' by SapientNitro

The girlfriend is straddling the man, who lies face down on the bed, and begins spanking him with trainers. The boyfriend's knowledge of trainers is so extensive he is able to name the brand, model and colour of every shoe she uses. ...

Public view - Will the public be shopping at John Lewis after watching its latest ad?

However, most said they didn't think it would attract new customers to the department store, despite doing a good job of pushing the quality message behind the brand. View the original ad here Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.