The latest TV ad featured 80 s pop band Heaven 17, who originally come from Sheffield, to highlight the brand's Yorkshire roots. The ad promotes the fact that the Plusnet call centre is not located abroad but is instead based "down't road" in Sheffield. The creative team on the ad were Sam ...
The campaign aims to promote the benefits of the union to existing customers. The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
, marking a broader positioning for the brand....Match.com said the work marks an "initial step in a broader shift for the match.com brand as it looks to position itself at the very heart of British culture". ...
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
the element of surprise that one step further. "The ads have very little actual Gocompare branding in them, but play on that brand recognition that Gio now has with any audience." Running alongside the radio ad ...
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... engine on their Windows Phone 7, the break cuts to the ad for that brand. The final ad break in each ...
Research In Motion, the Canadian owner of the BlackBerry mobile phone brand, has posted record
. The company remains the top selling mobile phone brand, but has been losing market share to competitors Apple ...
from big-brand advertising, unlike its rival Intel, preferring to communicate with business customers ...
Dixons, which owns the PC World, Currys and Dixons.co.uk brands, is the largest electrical supplier in the UK. It says 30% of wide screen TVs, the most popular of which are size 32-inches and over, sold in the past two weeks have been 3D-enabled. A spokesperson said: "Throughout the past two ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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