to remove filtersDeutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi
28 Oct 2010
rolled out online in brand and product ads along with a 3-minute documentary. The campaign was creatively ...
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Plusnet 'call centre'‚ by Karmarama
18 Nov 2010
The latest TV ad featured 80 s pop band Heaven 17, who originally come from Sheffield, to highlight the brand's Yorkshire roots. The ad promotes the fact that the Plusnet call centre is not located abroad but is instead based "down't road" in Sheffield. The creative team on the ad were Sam ...
Everything Everywhere 'Orange and T-Mobile' by Fallon and Saatchi & Saatchi
13 Oct 2010
The campaign aims to promote the benefits of the union to existing customers. The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
Tesco Mobile 'triple credit' by The Red Brick Road
04 Feb 2010
The activity is the brand's heaviest weight TV campaign to date. ...
O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
News Corp/BSkyB deal is likely to be passed, says Martin Sorrell
20 Dec 2010 | by Arif Durrani and Daniel Farey-Jones
and News of the World are all accessible to subscribers-only now, with The Sun brand to follow in the New ...
Everything Everywhere appoints broadband marketing chief
20 Dec 2010 | by Ed Owen
Everywhere's brands became the world's first to offer bundled iPad deals last month , and the company ...
BlackBerry posts record profits on 40% revenue rise
17 Dec 2010 | by Ed Owen
Research In Motion, the Canadian owner of the BlackBerry mobile phone brand, has posted record
Nokia sues Apple for breach of patent
17 Dec 2010 | by Ed Owen
. The company remains the top selling mobile phone brand, but has been losing market share to competitors Apple ...
Facebook billionaire Zuckerberg to donate half his wealth to charity
10 Dec 2010 | by Ed Owen
-style communication , in an apparent attempt to challenge the rise of Google's Gmail. Meanwhile, beer brand Heineken will shortly begin selling branded products through Facebook . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
