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BBC One 'Strictly Come Dancing' by RKCR/Y&R

16 Sep 2010

and branded training footage will also be on air. ...

Honey Monster Foods 'Honey Waffles' by Rainey Kelly Campbell Roalfe/Y&R

15 Sep 2010

promote the Honey Waffles cereal brand....em about the honey, mummy", a nod to the brand s original 1970s endline. Garth Jennings, the man ...

Ikea 'happy inside' by Mother London

09 Sep 2010

The campaign introduces a new brand positioning with the new strapline happy inside and announces the 2011 catalogue launch. The film shows real footage of the cats exploring the store and furniture and uses no CGI. It breaks during ITV1 s The X Factor this Saturday in a 60-second version. A 90-second ...

Recognising excellence

30 Sep 2010 | by Ed Kemp

Competition will be fierce for this year's Marketing Society Brand of the Year award, writes Ed...Last year Comparethemarket.com was voted Brand of the Year at the 50th Annual Marketing Society ... -comparison site - or will another brand take centre stage in 2010? The Marketing Society LinkedIn Group has ... that has made this traditional German liqueur the fastest growing brand in the alcohol sector'. Or you ...

Everything Everywhere to cut marketing roles

30 Sep 2010 | by Daniel Farey-Jones

Everything Everywhere is to shed 11 brand marketing roles as part of a restructure reducing overall...are in the 130-strong brand and communications team led by Stephen Day, vice-president of brand ... roles covering both brands. Earlier this week the company revealed its second quarter revenues have ... -level reorganisation Spencer McHugh, previously brand marketing director for Orange UK, took the new role of marketing ...

CREATIVE STRATEGY: Dyson dirty their hands with advertising

30 Sep 2010 | by Simon Kershaw

Also, I should say that I ve nothing against "engineering" as the positioning for a brand. After all, BMW spent years, if not decades, propounding their belief in precisely how a car should be put together. But, and it is a big but, BMW translated their passion for automotive design ...

Tesco launches its biggest ever Halloween push

30 Sep 2010 | by Alex Brownsell

the supermarket describes as a £55m sales opportunity for the brand....'s and adult Halloween costumes, while closer to the date itself the brand will advertise its range ...

Unilever puts sauce brands up for sale

30 Sep 2010 | by John Reynolds

Unilever is contemplating offloading its Chicken Tonight and Ragu sauce brands in the UK...The company acquired the Knorr-branded sauce products in 2000, following its merger with Bestfoods. The move follows chief executive Paul Polman's decision that there is little growth left for the brands in the UK. Neither of the brands is among the company s best sellers here. The FMCG company is to retain ...

Nick Price handed content role at MPG

30 Sep 2010 | by Katherine Levy

MPG Media Contacts has recruited the branded content specialist Nick Price to the new post of head...and online advertising production. Price was previously the creative director at the branded entertainment ... creation at a time when it has become so fundamental to the wider marketing mix of so many brands." ...

Simple moves UK ad account from RKCR/Y&R to Audacity

30 Sep 2010 | by Anne Cassidy

Simple, the Alberto Culver-owned cosmetics brand, has moved its UK advertising account out...on the Tresemm brand. RKCR/Y R's most recent ad campaign for Simple broke at the start of the year. It focused on the brand's Kind To Skin Cleansing Facial Wipes and featured the three British models Brigid Mcgaw, Lucy ... 's proposed $3.7 billion acquisition of Alberto Culver, which also owns the VO5 brand. It is currently unclear ...

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