PR merger to lift Shandwick tally
08 Sep 2000 | by GIDON FREEMAN
years ago to fully merge the Shandwick and McCann-Weber PR brands have been shelved. The Birmingham ...
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OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds
22 Sep 2000
brand interest. Lots of kids have been introduced to the sport, but I'm not sure enough rugby is being ... is significantly smaller. At the moment there are only four or five major brands competing for the rugby market ...
Red Rooster to relaunch Nestle condensed milk
01 Sep 2000 | by RACHEL BAIRD
of the packaging. The agency will also aim to increase press coverage of the brand. Other PR agencies ...
Shandwick holds talks about possible merger
01 Sep 2000 | by JULIETTE GARSIDE and STEPHEN FARISH
such as broadcast, financial, public affairs, brand placement and healthcare. The move completes ... led the re-branding process. Leader, p9. ...
Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing
07 Jul 2000 | by JENNIFER WHITEHEAD
-held Gameboy console, and launched in Japan in 1996. Nintendo now has a brand which also manifests ... Channel crossing by four Pokemon-branded articulated lorries and 120 actors, and, according to Dowling ...
NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has suffered a barrage of negative press over ATM charges and fat cat salaries and PR has taken the brunt of the blame
12 May 2000 | by ADAM HILL
branding, says Barclays. Paul Barber, corporate communications director for Barclays Retail ...
OPINION: News Analysis - To buy, or not to buy, that is the question. WPP’s intended purchase of Young and Rubicam appears to have stalled but, according to those in the know, Martin Sorrell’s chase is far from over
05 May 2000 | by ALEX BENADY
PR brands increase the ability to spread best practice and offer clients the global reach of big ... on brand names like Burson-Marsteller simply to fold them into the likes of Hill and Knowlton ...
Phipps takes all after Sherry bid
14 Apr 2000 | by JENNIFER WHITEHEAD
Institute and brands such as Finlandia vodka and Highland Park whisky. ...
Sputnik briefed to establish the quality of Skoda
31 Mar 2000 | by ED SHELTON
Skoda UK has appointed Sputnik Communications to help recast the marque as a quality brand...Skoda UK has appointed Sputnik Communications to help recast the marque as a quality brand ... which handles long-term brand building, handling press work relating to the brand s current ... by Volkswagen. There is such ingrained prejudice against the brand, but I think there is a latent ...
Citigate extends on-line investor relations repast
31 Mar 2000 | by ED SHELTON
International communications group Incepta has acquired on-line investor relations agency MARCHCom. co.uk in a deal worth up to eight million pounds. Incepta, which owns the Citigate PR brands, announced this week it had acquired MARCHCom and two of its subsidiaries in an attempt to boost ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
