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branding, says Barclays. Paul Barber, corporate communications director for Barclays Retail ...
PR brands increase the ability to spread best practice and offer clients the global reach of big ... on brand names like Burson-Marsteller simply to fold them into the likes of Hill and Knowlton ...
A study published by Brand Finance this week is something of a condemnation by analysts...A study published by Brand Finance this week is something of a condemnation by analysts on the work of in-house investor relations directors. Seventy-five per cent of analysts believe that in-house IR directors should publish more information on such matters as marketing, brand and advertising ...
, a re-branding exercise seems unlikely. Both Trotter and Weber insist that Ludgate will retain its own identity at least for the foreseeable future. McCann-Erickson is a very strong brand ... in the PR market to create another global brand, he explains. Agencies on Weber s list ...
-Erickson s global PR interests, Weber PR Worldwide, but will retain the Ludgate brand and operate independently ...
. As for internal communications, head of brand and internal communications, Thomas Cowper-Johnson, says: We use ...
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ...
Brand PR and hi-tech appear to offer the most potential in this relatively static market...Brand PR and hi-tech appear to offer the most potential in this relatively static market The continuing trough in which the Swiss economy is languishing has made life hard for the country ... the Greater Zurich Area. Another area of potential growth is in brand/product PR. I think we have ...
existing public relations support for the Virgin Direct brand. It will be a PR-led campaign ...
, was appointed marketing director to relaunch the brand. As Eagle Star begins to strengthen its non ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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