to remove filtersNEWS: STOP PRESS
11 Oct 1996
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ...
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PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James
19 Feb 1999 | by MARGO JAMES
from the US shows that more patients consult their doctor in response to branded consumer education ... -developed and advertising will be highly effective in gaining brand awareness. Advertising will thus drain marketing ...
FOCUS: ADVERTORIALS; Securing write of way from editors
03 May 1996 | by NICK PURDOM
s punchy, but terse advertising style . The advertorials branded as Tax Free Zones featured quirky ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
