23 Aug 2011
| by Staff
Nick Manning, discusses brand optimisation and the media industry....Brand MAX, the two-day summit and networking event for senior marketers, will feature the biggest names in global marketing and communications, brought together by Media Week and the Haymarket Brand ...
the advertising and media industry has never been great at delivering. Brand engagement is good, reach ...
15 Aug 2011
| by Staff
E Kassan explains how media and brands can exploit the opportunities technology presents....and Ebiquity, with Media Week and Haymarket Brand Republic Group , which is also behind the annual Media ...
significant presence from brands to the show. It was about getting the conversation between the electronics companies Samsung, and Intel, and earlier to understand what the brands needs are.
On new platforms ...
01 Apr 2009
| by Staff
We have been devotedly spreading the Wired magazine word since last October. The unique editorial proposition has been well received and a diverse range of advertisers are already firmly behind the brand. Who is the team leader? Jamie Jouning is the magazine's publisher and he has a calm and collected ...
03 Mar 2009
| by Sundip Chahal
, any mate, any Wednesday" appears. The latest ad for the brand first aired on 5 February and the accompanying chart illustrates how brand perception improved following its launch. The buzz score for the brand at the beginning of February was 2%. By 6 February (just one day after the advert aired), this had ...
09 Dec 2008
| by Nicky Cheshire
brands effectively engage with this digital out-of-home audience during their valuable downtime?...brands. The new digital technologies offer great scope for targeting specific audiences in a world ...
options that allow brands to pinpoint audiences by mindset, not just by location or socio ...
to kill and the brands that will prove most successful in engaging the mobile consumer are those ...
09 Dec 2008
| by David Brennan
LONDON - Television remains the most powerful medium. It's important for brands to continue...the likelihood of increasing competitive brand premium, while cutting it triples the likelihood of damaging ...
to recover from. Cut TV spend and you cut a brand's throat. The most successful campaigns have TV ...
effective environment for their brands. However, in the virtuous circle, they see that TV remains by far ...
09 Dec 2008
| by James Long
and increasingly susceptible to brand switching, product sampling can cut through the noise, providing the perfect opportunity to take advantage of brand promiscuity. However, the reality is that knowing exactly which consumers are reviewing their brand preferences is critical to successful sampling, as is proving return ...
09 Dec 2008
| by Antony Miller
is worth 2.2bn, but media owners have a responsibility to do more than just soak up budgets from brands ...
mailed box full of delightful surprises that contains physical representations of brands and gets ...
09 Dec 2008
| by Michael Steckler
eight times faster than PC-based internet use. For brand owners and advertisers, keeping up ...
02 Dec 2008
| by Emma Barnett
The sponsorship, to run throughout December, will cover key shows including Noel's Christmas Presents, Hogfather and Don't Forget the Lyrics Celebrity Special. Dreams branding will appear on all of Sky's themed programming strands, plus individual shows on Sky's own channels and Sky Media's partner ...
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