to remove filtersMcDonald's 'the big nothing' by Leo Burnett
29 Jun 2009
Leo Burnett has created a TV campaign for McDonald's in a bid to highlight the brand's promise
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McDonald's 'christmas' by Leo Burnett London
20 Nov 2009
Performers, children, grannies and adults alike make a beeline for McDonald s as the new spot aims to demonstrate the brand s universal appeal, particularly with its new holiday menu on offer. ...
Ginsters 'properly filled 5 a side' by BBH
29 Apr 2009
The work intends to reinforce the Ginsters brand positioning of 'real honest food' by supporting
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
" situation. "If brands sign athletes and provide them with income it will be looked on badly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
